Magna IM expands team to match growth ambition

Magna IM has appointed Tracy Armstrong as its Sales & Marketing Manager. The leading Warwickshire based heating, plumbing, electrical, refurbishment and general maintenance services company is definitely looking to the future.

Armstrong brings more than 20 years’ marketing experience to the role. As the business seeks to implement its ambitious growth strategy, she is tasked with developing the firm’s key messages and ensuring brand consistency across all channels, 

A quality business needs quality marketing

Armstrong said of her appointment: “I’m excited to be joining such an established business at this stage of its development. It’s great to come across a business that is focussing on life after Coronavirus and investing in its future growth.

Magna IM has operated as a family business for more than 20 years. The focus has always been to deliver a first-class service for its clients and this will always be the priority.

“Those that already work with Magna IM know what they’re getting and understand the value proposition – a quality service, quality products, highly qualified engineers and peace of mind.

“I’m confident, once we get our messages out, we will be welcoming more customers to the Magna IM family. So if you’re a landlord, letting agent, housing association, FM Company, commercial property owner or homeowner then get in touch.

Significant organic growth

Magna IM Commercial Director Kevin McMullan said: “Since we acquired Magna IM in 2018, we have already achieved significant organic growth. We have increased our areas of operation to include both commercial and domestic electrical works together with air conditioning. We are now ready for the next important stage of our development. A dedicated Sales & Marketing Manager will help us realise our ambition, increasing both web and social media market awareness.

“Tracy brings not only a wealth of experience to Magna, but an enthusiasm and commitment that’s hard to ignore. Central to our strategy is to be proud of the work we deliver and to shout more about it, which is where Tracy’s strengths lie.

“We’ve got a great story to tell and we believe Tracy is just the right individual, at just the right time to help us develop our message”.